It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.
SEO check
- Numerous unexpected events can happen on the web, and some of them can mess up your rankings.
- Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track.
- SEOptimer offers a FREE website analysis to perform SEO audits of your site.
- One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement.
- Screaming Frog’s core audit tool crawls websites, much like a spider.
Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX. If your site has long loading times, visitors may become frustrated and navigate away from your page to seek a better experience from competitors. SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge.
Using an SEO tool is essential for efficiently analyzing and improving your website’s performance. SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and SEO Anomaly optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly.
Google Ads
The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. An SEO audit is one of the key actions of an SEO professional or website owner. It involves checking various aspects of your website to measure how well it is conforming to organic search best practices. But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines.
As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has. Now, as I complete the audit, I’ll know the answers to those questions — and I’ll have actionable steps to improve my website, thus making it more competitive. The public sitemap is one that users can access to review the pages of your site, like the index of a book. Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled.
Keeping track of factors helps you stay competitive and adjust your strategy accordingly. The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate.
Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed. Here’s what I’d be looking for in the technical assessment stage of your website audit. This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind. Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion. While you can create these on your own, it’s much easier and more efficient to use managed solutions, like a privacy policy generator.
